Experience & Credentials

Scope and key responsibilities

• Develop, implement and evaluate integrated corporate communications and public relations strategies aligned with App AI’s commercial objectives, brand positioning and growth plans in Australia and international markets.
• Plan and coordinate publicity campaigns for the Media AI platform, AI-enabled media-management services, product launches, strategic partnerships, corporate milestones, investment announcements, fintech and AI events, and thought-leadership initiatives.
• Prepare, review and coordinate the authorised issue of press releases, corporate announcements, media statements, executive messages, speeches, briefing notes, talking points, Q&A documents, fact sheets, presentations, opinion articles and stakeholder communications.
• Advise the Chief Executive Officer and senior executives on the public relations and reputational implications of business initiatives, corporate policies, product developments, regulatory matters, public commentary and emerging industry issues.
• Develop corporate positioning, key messages and communication responses for executive interviews, public appearances, stakeholder meetings, industry conferences and other high-profile engagements.
• Establish and maintain relationships with journalists, editors, business and technology publications, industry media and public-affairs stakeholders; manage media enquiries, story pitching, interviews and executive briefings.
• Use App AI’s AI-enabled media tools to monitor coverage, sentiment, share of voice, audience engagement, executive visibility, competitor communications and emerging issues, translating findings into strategic recommendations and executive reports.
• Lead issues and crisis communications, including early-risk monitoring, incident and communication registers, holding statements, response materials, message approvals and timely stakeholder updates.
• Coordinate customer-facing communications for enterprise Media AI engagements, including quarterly business reviews, executive briefings, product-adoption updates, user engagement, training coordination, knowledge transfer, customer feedback and service-improvement communications.
• Act as communications liaison between enterprise customers and App AI’s executive, product, technical, cybersecurity and support teams, translating complex technical and AI information into clear, audience-appropriate messages.
• Plan and coordinate CSR and community communications relating to financial inclusion, digital literacy, responsible AI, technology innovation and App AI’s contribution to the broader community.
• Brief and manage PR agencies, writers, designers, photographers and digital-content providers; review materials for quality, accuracy, brand consistency, Australian Consumer Law, advertising standards, privacy and confidentiality obligations.

Core tasks in practice

1. Publicity policy, strategy and campaign planning

   Plans and organises corporate communication strategies and publicity campaigns for the Media AI platform, commercial milestones, cross-border partnerships, product announcements and industry thought leadership. Establishes objectives, target audiences, key messages, channel plans, calendars, approval pathways and evaluation measures.

2. Executive public relations advice and positioning

   Advises the CEO and senior leadership on corporate positioning, stakeholder expectations, reputational implications and communication risks. Prepares executive briefs, speeches, interview messages, talking points, Q&A documents and response recommendations.

3. Preparation and controlled issue of corporate communications

   Drafts, edits and coordinates the approval and distribution of releases, statements, executive messages, media kits, fact sheets, briefing notes, opinion articles and stakeholder updates, maintaining version control, approval records and distribution histories.

4. Media, sentiment and stakeholder research

   Undertakes media and public-discourse research using AI-enabled monitoring and analytics, analysing coverage quality, sentiment, share of voice, engagement, executive visibility and competitor communications, then preparing executive summaries, trend reports and risk registers.

5. Media engagement, events and executive interviews

   Builds relationships with journalists and relevant outlets, identifies publicity opportunities, pitches corporate stories and arranges executive interviews. Organises executive briefings, stakeholder meetings, webinars, summits and quarterly business reviews.

6. Organisational representation and enterprise stakeholder communication

   Acts as App AI’s dedicated customer-facing communications representative for enterprise Media AI engagements, coordinating customer communications, quarterly reviews, executive briefings, product-adoption updates, training and knowledge transfer, and liaison with technical and support teams.

7. Commissioning, appraisal and revision of materials

   Commissions and reviews content from agencies, writers, designers, photographers and digital-content providers, appraising and revising submitted materials for accuracy, audience relevance, brand consistency and legal and privacy compliance.

Selected outcomes

• Coordinated national and international communications campaigns and media placements supporting App AI’s early commercial traction, AI and fintech positioning, strategic partnerships and executive visibility.
• Established repeatable reporting frameworks for media sentiment, stakeholder engagement, campaign performance, competitor activity and executive decision-making.
• Supported enterprise Media AI service delivery through structured customer communications, quarterly review coordination, executive briefing and cross-functional liaison.

Selected coverage

4 placements in AP News, Gulf News, Zee News and Mid-Day

• Developed and implemented global corporate communication strategies positioning Go Fintech as an innovation-led fintech and AI organisation.
• Built relationships with journalists, regulators and media outlets and coordinated accurate coverage of corporate initiatives across Singapore, India, Australia and the Middle East.
• Directed preparation of media kits, executive speeches, press releases, corporate statements, investor communications and briefing materials for international audiences.
• Managed end-to-end publicity campaigns for fintech launches, AI research updates, investment announcements and cross-border business expansion.
• Advised CXOs on media interviews, conference participation, executive positioning, reputation management and communication responses for regulatory, AI-ethics and data-security issues.
• Coordinated CSR communications focused on financial inclusion, digital literacy and women’s leadership in fintech and AI.
• Managed the corporate communications calendar and targeted digital PR across LinkedIn, X/Twitter and fintech media portals.
• Prepared media-sentiment, competitor-benchmarking and stakeholder reports for senior management.

Selected outcomes

• Supported communications for USD 15 million in sales expansion for AI-driven financial solutions, with placements in Khaleej Times and Gulf News.
• Coordinated executive and corporate brand features across The Economic Times, Mid-Day, Assam Tribune, Outlook India, MSN and other regional outlets.
• Compiled cross-region media-monitoring and sentiment dashboards for CXO decision-making.

Selected coverage

4 placements in Khaleej Times, Gulf News and The Economic Times

• Reported major Australian news, policy updates, migration developments and diaspora issues for Bangladeshi readers.
• Produced news articles, interviews and multimedia content using digital-first and search-optimised editorial practices.
• Covered Australia–Bangladesh relations, community developments and on-the-ground events.
• Maintained professional networks with Australian institutions and Bangladeshi community leaders.
• Applied Australian media-law, privacy, accuracy and newsroom-ethics requirements to published content.

Role-wide achievements, 2019 – 2022

• Supported national communications for the Prime Minister’s launch of Nagad in March 2019 and the account-in-one-minute service in October 2019.
• Coordinated campaign communications for the Add Money service with Southeast Bank and Mastercard in July 2020.
• Supported publicity for Nagad’s selection in the Inclusive Fintech 50 cohort and its positioning as a fast-growing mobile financial service provider.
• Coordinated milestone communications when Nagad surpassed 40 million users and approximately Tk 400 crore in daily transactions in April 2021.
• Managed CSR and customer-trust communications, including savings, financial inclusion and account-reactivation initiatives.

Selected coverage

6 placements in Dhaka Tribune, The Daily Star and The Business Standard